Search Engine Services Maintain Placements Premium Submissions Pay Per Click Options Key to getting traffic to your site is to acquire links on high traffic web sites appropriate for your topic. Secure or purchase high placements on some major search engines for your set of search phrases. Another is to promote your site by including your web site address in all phone messages, advertising and printed material, etc... Links On Other Sites: You should try to get your web site to link from as many other sites as possible. It will get traffic to your site and help with your placement in the search engines. This is something you can do or have Cape Graphics do for you. Hint: Search using keywords you think others will use to find your service. Look at the sites that come up offering linkages. Some links are free or reciprocal, others range from $50 to $5,000 per year.

Traditional Advertising: Place your www.name.com on every printed item and make it part of your phone message, radio and tv spots, phone book and newspaper ads. Be sure to put signs in your store, on your receipts and on your shopping bags.

Search Engine Services:  Preparation of pages in existing sites and initial submission services are available. Price is dependant on the work required (average $ 65 per page, in most cases you only need to prepare one page for every 3 sets of keyword phrases). Placements are not guaranteed with this service, although placements are achieved in most cases.  Preparation & Submission of all relevant pages is included with web sites by Cape Graphics. Maintain Search Engine Placements: Re-submission of your web site pages every 45 days. $300 per year minimum, more for larger sites. Includes 2 placement reports that show your standing in the major search engines for your keyword phrases. Premium Search Engine Submissions:  Major evaluation and modification to pages targeting 1 or 2 keyword phrases and a specific search engine. Re-submit to targeted search engine every 45 days. Monitor placement, and if needed, modify and resubmit the pages. Price starts at $500 per year. Price is based on the search phrase, the number of search phrases and desired search engine.  In most cases placements are also achieve on non-targeted search engines. Search Engine Pay Per Click Options: The Search engine charges a fee per click to your site. You set a budget for the month, your site then displays at the top of the page until your monthly budget runs out and then re-starts the next month.